Fall Seminar 2016: the Audience Mindset

Nostradamus, 13 October 2016

At Västsvenska Filmdagarna, we hosted a double bill:
THE AUDIENCE MINDSET – A CREATIVE RENAISSANCE IN FILM

The editor of the Nostradamus Project, media analyst Johanna Koljonen, gives an updated version of her much-appreciated lecture at the Marché du Film. After a decade of changes, challenges and trends rocking the industry, what everyone working in film needs to do next can be boiled down to five very simple pieces of advice. Liberated from the “crisis narrative” of industry change, we can then focus on what really matters: what opportunities for storytelling and creating growth are offered by the participatory shift in arts and entertainment? Find video of this talk here.

STORYTELLING IN IMMERSIVE ENVIRONMENTS

As predicted by the Nostradamus Project, we have seen a radical growth of VR storytelling in the last year, and a continuing normalisation of multi-platform narratives in mainstream entertainment. What are the challenges and storytelling opportunities offered for the film industry by these changes? Games and storytelling innovator Carl Heath and scriptwriting legend Linda Aronson join Johanna Koljonen in conversation. Video of this panel is here.

LINDA ARONSON

Linda Aronson is a British author and dramatist screens big and small as well as the theatre. She has worked internationally as a script advisor for over thirty years. Early in the millennium she published the book Screenwriting updated, pioneering the teaching of parallel storytelling techniques like flashbacks, flash forward, multi-linear perspectives and ensemble drama. Her book The 21st Century Screenplay from 2010 is used in screen writing education all over the world.

CARL HEATH

Carl Heath is responsible for the business and innovation area ICT Learning at RISE ICT (Research Institutes of Sweden). Carl’s research and practice spans and crosses the fields of education, culture, innovation and digitalization. He advises companies, organizations and the public sector in Sweden and abroad on issues related to digitalization and learning. Carl is employed by Interactive Institute Sweden ICT, where his current projects involve VR and film.

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Linda Aronson

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Carl Heath (Picture by Kristina Alexandersson)

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Johanna Koljonen