The Nostradamus Project. Text over photo of light in forest

Looking ahead

Where are we now and what will happen in the next 3-5 years?

The conditions for digital media and the distribution platforms, business models, rights, technologies and audience expectations are changing all at once. Livelihoods are threatened, funding structures are in flux and new opportunities arise. What was valid five years back no longer exists and and to anticipate what will happen five years from now seems impossible.

But we do!

The Nostradamus project gathers analysis from the best minds in the industry for reports and seminars sketching out our future 3-5 years from now.

On January 31st, 2014, Göteborg Film Festival in collaboration with Lindholmen Science Park launched the Nostradamus initiative to document and aggregate industry changes and prophecy the future. Nostradamus is a curated resource for finding solid information, a platform for meetings and discussion, and a framework for identifying problems that need resolving or support structures that are needed while the industry transforms. We started by talking to a handful of players in the industry about where we are now and what will happen in the next 3-5 years.

The first report on short-term visions and the seminar formed a framework for the discussion on two immediate issues: where holdback times and release models are heading next, and what trying to approach screen media from the consumer perspective tells us about the future. The second report, released in 2015 discussed the questions arising from changing funding structures, production conditions and audience behaviours – how should the work with content change?

The third annual Nostradamus report will be released on Feb 4, 2016. In addition to updates on changes in production, distribution and audience behaviours, it will take an in-depth look at strategies to counter piracy.

Project presented by

Göteborg Film Festival

in collaboration with


Additional support from

Göteborgs stad Business Region Göteborg Nordisk Film & TV Fond Västra Götalandsregionen  Göteborg & co

Contact information

Cia Edström, Head of Nordic Film Market and Nostradamus,

Johanna Koljonen, Nostradamus editor,

Lena Lind,

General Information: